According to the big data analysis results of boy group brand reputation in April 2025, 1st place was "BTS", 2nd place was "SEVENTEEN", and 3rd place was "SHINee".
The Korea Corporate Reputation Research Institute analyzed 63,170,845 boy group brand big data items measured from March 12, 2025 to April 12, 2025 through consumer behavior analysis.
The participation index, media index, communication index, and community index of boy group brands were measured. Compared with 59,419,864 brand big data in March.
The result was a 6.31% increase. The brand reputation index was created through big data analysis of brands, discovering that consumers' online habits have a significant impact on brand consumption.
The brand reputation analysis of boy groups can measure the positive evaluation of boy groups, the media interest, and the consumer interest and communication.
The weighting also includes data from consumer-participated brand reputation recommendations. The April 2025 boy group brand reputation ranking is as follows: "BTS", "SEVENTEEN"
”, “SHINee”, “BIGBANG”, “Stray Kids”, “THE
BOYZ," "NCT," "EXO," "BOYNEXTDOOR," "TWS," etc. were analyzed in this order.
The brand of "BTS", which recorded the highest brand reputation among boy groups, had a participation index of 145,974, a media index of 1,528,550, and a communication index of 2,
The brand index was 3,980,701 in March, and the community index was 3,572,279, giving the brand index a total of 7,617,606.
The Korean Business Reputation Research Institute's director, Gu Chang-hwan, said, "The big data analysis of boy group brand reputation in April 2025 showed that the 'BTS' brand ranked first.
The boy group brand category increased by 6.31% compared to the boy group brand big data of 59,419,864 in March. Detailed analysis
Looking at the results, brand consumption fell 16.27%, brand issues fell 5.25%, brand communication rose 14.35%, and brand diffusion rose 10.59%."
The brand reputation of boy groups, BTS, which ranked first in the big data analysis of April 2025, is ranked high in the link analysis of "donation, record, breakthrough".
In the keyword analysis, 'J-HOPE, JIMIN, JUNG KOOK' were highly ranked.
A detailed analysis of brand reputation showed that brand consumption increased by 0.66%, while brand questions
"Topics increased by 5.68%, brand communication increased by 1.99%, and brand diffusion increased by 16.56%," according to an analysis of brand big data.

By chunchun 2025/04/13 09:00 KST