The goal is to strengthen brand awareness in Southeast Asian markets such as Vietnam, the Philippines and Singapore, and expand its presence in the global healthcare market.
"CONDITION" is a representative brand that has held the number one share of the hangover relief market in Korea for 33 consecutive years since its launch in 1992.
Kolmar Global, a subsidiary of Kolmar Holdings, is in charge of international distribution. To date, the company has distribution operations in Japan, China, Vietnam, Singapore, the Philippines, and Mongolia.
Kolmar Global has expanded into 15 countries, including Singapore, the Netherlands, and the US. The slogan for this campaign is "Boost Your Day."
The company plans to expand its reach with local consumers through marketing through various channels, including outdoor advertising, social media, and TikTok.
A Global representative said, "Ji Chang Wook is loved all over the world for his unique, healthy and shapely image. He is the perfect model to fit the values that 'Condition' pursues."
Through this campaign, we hope to strengthen communication with local consumers and further expand the influence of our brand."
Global is expanding its "Condition" product range to include health functional foods and reduced-sugar beverages, and is implementing localization strategies targeting country-specific regulations and trends.
As a result of these efforts, the product has gained immense popularity in Vietnam, China, and Mongolia, already occupying the number one market share.
They also plan to enter the American market in the second half of this year.
By minmin 2025/04/13 10:09 KST
