Cha EUN WOO from the group ASTRO has been appointed as the exclusive model for this campaign.
Through Cha EUN WOO, trusted by all generations, we are striving to create a sophisticated and fashion-conscious image.
The strategy is to secure customers in their 20s and 30s who can enjoy the beauty of the brand.
Through "SSG", we convey the message that all cosmetics can be purchased at the beauty specialty store.
The main video for the brand campaign, featuring Cha Eun Woo, begins with a red lipstick, teasing the brand's expansion into a beauty platform that appeals to younger generations.
Viral marketing using Cha EUN WOO's English name "Felix" has already been successfully carried out since the beginning of this month.
Consumers responded to the humorous parody,
The number of subscribers to SSG's official Instagram channel more than doubled after Felix appeared, attracting a lot of attention.
We are also strengthening our collaboration with small and medium-sized cosmetic brands.
This year, 10 popular brands among young people, including Genabelle and Scentlier, have been selected and are being developed as core brands.
The company also signed a business agreement with COSMAX to foster small and medium-sized brands. The company will also hold the annual beauty sale, which is the largest discount cosmetics event of the year and aims to develop sales channels for small and medium-sized brands, in April.
Park Sang Soon, head of the brand marketing team at SSG.com, said, "Cha Eun Woo's image is SSG.com
"SSG.com is the first cosmetics specialty site to introduce everything from luxury brands to indie brands.
It will be positioned as a store," he emphasized.
By minmin 2025/04/17 09:33 KST
