The Korea Corporate Reputation Research Institute analyzed the big data of idol individual brand reputation from March 23, 2025 to April 23, 2025.
138,897,886 pieces of big data on 1,730 idols' individual brands were extracted, and consumer participation index, media index, and communication index for idols' individual brands were calculated.
The brand reputation index was analyzed based on the community index. Compared to the idol individual brand big data of 150,404,487 in March, it was down 7.65%.
The Brand Reputation Index is an index created through brand big data analysis that discovered that consumers' online habits have a significant impact on brand consumption.
Through the analysis of idol individual brand reputation, positive and negative evaluations of idol individual brands, media interest, consumer interest and community
It also includes monitoring and risk assessment by idol brand reputation editors.
The top 30 idol individual brand reputations in April 2025 are "BIGBANG" G-DRAGON, "IVE" Chang
Wonyoung, BTS JIN, BLACKPINK JENNIE, BLACKPINK Rosé, ASTRO Cha EUN WOO, aespa Karina, BTS JIMIN, B
TS” JUNG KOOK, “BTS” V, “BTS” J-HOPE, “IVE” An Yu Jin, “BTS” RM,
"BLACKPINK" Jisoo, "IVE" Lay, "aespa" Winter, "SHINee" KEY, "Red
Velvet's Irene, BTS's Suga, IVE's Gaeul, THE BOYZ's Hyunjae, SEVENTEEN's Hoshi, MONSTA
X' Minhyuk, EXO's BAEKHYUN, WANNA ONE's KANGDANIEL, SUPER
JUNIOR's Hee-chul, OHMYGIRL's Mimi, Red Velvet's JOY, SEVENTEEN's Wonwoo, Red
Velvet's SEULGI was analyzed first.
By minmin 2025/04/23 14:57 KST
