Laneige's new product, featuring BTS' JIN, takes first place in Olive Young

BTS' JIN continues to prove his status as the "god of beauty" and sold-out king in the beauty industry.
Korean beauty brand LANEIGE is the first male global brand to
Recently, together with our ambassador JIN, we are running a campaign for the new product Neo Cushion Miu.
Lee ranked first overall at Olive Young, Korea's number one drugstore chain, proving JIN's immense popularity and influence.
Laneige Cream Skin, for which JIN launched his first campaign, also ranked first in the overall sales ranking and the weekly ranking in Olive Young.
It has also sold out in offline stores. Laneige Cream Skin has also been a best seller for 7 days on the official Laneige website in the US.
The Laneige Cream Skin that JIN campaigned for quickly sold out in Hong Kong, the Philippines, and Singapore, and was restocked in Indonesia after selling out.
Laneige Cream Skin also ranked first in sales across all categories on the Japanese online shopping mall Qoo10.
Laneige, for which JIN is a global ambassador, achieved the biggest results ever at Amazon's Black Friday & Cyber Monday (BFCM) event in the US.
Laneige has also appointed JIN as a global ambassador to further strengthen brand awareness.
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