”BTS” takes first place in boy group brand reputation in May... In second place is ”SEVENTEEN”

"BTS" was chosen as the number one boy group brand reputation in May 2025. On the 10th, Director of Korea Corporate Reputation Research Institute Gu Chang-hwan said, "Boy group brand reputation is the number one in May 2025.
According to the big data analysis of the brand reputation of the group in May 2025, the brand "BTS" ranked first. In the link analysis, the brand "BTS" ranked high for "prove, sell out, sponsor".
The Korea Corporate Reputation Research Institute analyzed the boy band's reputation from April 10, 2025 to May 10, 2025. The positive and negative ratio was 92.02%.
Through consumer behavior analysis of 57,279,872 pieces of brand big data, the participation index, media index, communication index, and community index of boy group brands were calculated.
The Brand Reputation Index was created through the analysis of brand big data, discovering that consumers' online habits have a significant impact on brand consumption.
The brand reputation analysis of boy groups can measure positive and negative evaluations of boy groups, media interest, and consumer interest and communication.
The brand reputation recommendation data is also included in the weighting. In May 2025, the boy group brand reputation ranking was "BTS", "SEVENTEEN", "BIGBA
NG”, “TWS”, “THE BOYZ”, “EXO”, “SHINee”, “SUPER JUNIOR”, “ENHYPEN”, “NCT”, “Stray
Kids," "BTOB," "ZERO BASE ONE," "ATEEZ," and "ASTRO," in that order.