Towa Pharmaceutical's personal healthcare brand "BETTER" will be launched on May 15th.
The company released a video of an advertising campaign with Jang Won Young and announced her appointment as a model. In this campaign, Jang Won Young will be appearing as a model for three of its representative products (BETTER TENSION).
The campaign introduces three different products (BETTER Salon, BETTER Rest and BETTER Apple Cider Vinegar) in different situations, conveying the brand's message in a simple and witty way.
The ad is based on the theme of "Choose the right color to change your day," and allows consumers to choose a custom-made sled based on their individual health concerns.
A brand representative said, "BETTER is a brand that offers delicious and healthy solutions to everyday health problems that everyone can relate to.
Through this campaign, which was conducted with Jang Won Young under the slogan "Tasty and Good, Healthy and Better," the company aims to expand its contact points with consumers and strengthen its brand.
"Jang Won Young has worked as a model for various brands in the fields of beauty, fashion, food, and finance, and
She is demonstrating her presence as an "advertising queen" who is loved by people of all ages and genders. Starting with this model selection, she plans to launch various activities and demonstrate her powerful potential.
Meanwhile, IVE, the group Jang Won Young belongs to, was recently honored with being selected as the most influential girl group at the 2025 Brand Customer Loyalty Awards, and was named the “4th Most Influential Girl Group.”
They once again proved their popularity as the "top girl group of their generation" and "MZ wannabe icon."
By minmin 2025/05/15 10:37 KST
