Wearing a black suit, Won Bin conveys the message "It's time to choose authenticity" through his distinctive deep gaze and calm tone of voice throughout the ad.
This advertisement is a strategic move by Ajeongdan to add "premium" and "trust" to the image of its lifestyle service platform.
"Ajeongdan" offers a variety of lifestyle-related services, including internet subscriptions, home appliance rentals, moving, cleaning, interior design, real estate, cards, and insurance.
In the four years since its establishment, the company achieved the feat of being officially registered with the Korea Archives of Records for attracting the most customers in a month (33,189 people).
An official from “Ajeongdang” said, “Won Bin’s high-end yet trustworthy
"The image is consistent with the brand direction of 'Ajeongdan,'" he said, "We hope that this campaign will strengthen our brand competitiveness and make us more familiar with our customers."
Netizens responded to the news of Won Bin's promotional modeling with comments such as, "Please do more work from now on," and "I want to see him act."
Meanwhile, Won Bin has been on a hiatus from acting since the movie "Ajusshi" was released in 2010. Last year, his modeling contract with a coffee brand ended after 16 years of work.
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By minmin 2025/05/16 11:10 KST
