"Cocktail" is a brand inspired by KEY's name, and KEY himself was involved in everything from concept planning to flavor and package design, creating a brand that is based on his tastes and preferences.
KEY, who has a deep love for fine food and is a licensed Western food chef, participated in the entire product development process and is working to meet the expectations of his fans and consumers.
It is well known among his fans that KEY especially likes tomato-based cocktails. In fact, he tasted various candidates during the brand development process, adjusting the delicate flavors,
He showed his obsessive love for perfection by directly suggesting the brand's name and tone and manner.
The two new products released this time are Basil Tomato Cocktail and Kiwi Cocktail.
The "Basil Tomato Cocktail" was inspired by the tomato-based cocktails that KEY often drinks.
The refreshing aroma of basil adds a sophisticated flavor that can be enjoyed with meals. "KEYP Kiwi Cocktail" combines the natural sweetness and refreshing aroma of gold kiwi.
The distinctive feature of KEYP is that it expresses the image of KEY, which has many different charms. "KEYP" has a brand message that goes beyond being just an alcoholic drink and is a cocktail that opens the door to a new generation of drinkers.
The brand will incorporate the concept of special cocktails served to those who stay in a mysterious, imaginary retro hotel, and the brand's worldview will be conveyed through Instagram and a dedicated website.
The experience will be conveyed to consumers. Following these two flavors, the manufacturer, BREWGURU, plans to expand the "KEYP" series and release various products in the future.
The artist said that he is happy to be able to share the taste that the artist has put his heart and soul into creating with consumers.
The two types of “KEYP Cocktails” will be available for purchase at “CU” convenience stores nationwide from May 21st.
It will be available at Lotte Marts nationwide from June.
By minmin 2025/05/21 19:42 KST
