On the 21st, the magazine announced that it had selected AS OF TODAY as its Asia ambassador. AS OF TODAY is a beauty magazine that aims to promote a minimalist and sensual beauty routine that is just like the everyday life of New Yorkers.
As a skincare brand, our core philosophy is to have a positive attitude, love for oneself, and respect for others. Through this Asia ambassador selection, the brand has strengthened its presence in the Asian market.
"We want to further strengthen our brand and convey the value of healthy and warm beauty to more consumers."
"TODAY" started in New York, then expanded to Korea, and is currently working on expanding into the Japanese market.
This selection as an Asian ambassador will further strengthen the brand's position in Korea and, with the launch of the brand in Japan coming up, will also serve as a catalyst for spreading the brand message throughout Asia.
This is a strategic move. Chanseong has built a serious and warm image as an actor beyond his activities with the group 2PM.
The brand believes that his gentle charisma and sincerity are what make him "AS OF
He explained that it has a deep connection with the clean and sophisticated beauty sensibility that “TODAY” pursues.
Starting with this collaboration, the brand plans to release a "limited edition set" centered around Chanseong in June. The set will include a random photo card for fans.
Various promotions will also be held sequentially, focusing on representative product groups.
By minmin 2025/05/22 11:53 KST
