On the 26th, Jim Beam unveiled its Jim Beam Highball Plain advertising campaign with Jang Won Young and announced that he had been appointed as a model.
The plan is to develop a campaign that will resonate with people in their 20s through Jang Won Young, who has a refreshing charm.
The teaser video for the campaign, which was released earlier through Jim Beam's official SNS, depicts moments in daily life when a highball is needed.
Jang Won Young's bright and positive energy as he cheerfully portrays the gap between the characters stood out, raising expectations from fans around the world.
A brand representative said, "We are working on an advertisement with new model Jang Won Young.
Through this campaign, we plan to continue the brand image of being cheerful, youthful, and at the same time sincere," he said, expressing his expectations for synergy with Jang Won Young.
Jang Won Young, who has worked in beauty, fashion, food, finance, and even liquor as a model, which is said to be a measure of a star's popularity, is a Jim Beam brand.
She is expected to continue various activities as a model for Ivor and demonstrate her presence as a "CM queen." Meanwhile, IVE, the company Jang Won Young belongs to, recently announced the "2025 Brand Customer Loyalty" campaign.
They were also honored with the title of most influential girl idol at the 2019 MTV Awards, and were given titles such as "4th generation top girl group" and "MZ representative icon," proving their immense popularity once again.
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By minmin 2025/05/26 22:22 KST
