The Korea Corporate Reputation Research Institute analyzed the individual brand big data of 1,730 idols from April 27, 2025 to May 27, 2025.
We extracted 433,886 items and analyzed the brand reputation index by measuring the consumer participation index, media index, communication index, and community index for the idol's individual brand.
As a result, compared to April's idol individual brand big data of 138,897,886, it was announced that this was a 3.99% increase.
The top 30 rankings for idol individual brand reputation in May 2025 are "BIGBANG"
G-DRAGON, BLACKPINK's JENNIE, BTS's JIN, IVE's Jang Won Young, BLACKPINK's ROSÉ, ASTRO's Cha EUN WOO, IVE's A
Yujin, Karina from aespa, Jimin from BTS, Jungkook from BTS, RM from BTS, V from BTS, Lisa from BLACKPINK, Wanna
One” Park Ji Hoon, “BLACKPINK” Jisoo, “BTS” J-HOPE, “IVE” Lay, “Red
Velvet's Irene, aespa's Winter, SHINee's KEY, Red
Velvet” JOY, “RedVelvet” WENDY, “TWICE” NAYEON, “EXO” BAEKHYUN, “OHMYGIRL” Mimi, “Red
Velvet's SEULGI, WANNA ONE's KANGDANIEL, LE
SSERAFIM” Kim Chae Won, “BIGBANG” D-LITE, “THE
BOYZ's Hyunjae was analyzed in that order. Director of the Korea Corporate Reputation Research Institute, Koo Chang-hwan, said, "May 2025
In the idol individual brand reputation ranking, BIGBANG's G-DRAGON's brand took the top spot. Analyzing the idol individual brand big data, the idol
Compared to the personal brand big data of 138,897,886 items, this is an increase of 3.99%. A detailed analysis showed that brand consumption increased by 1.36%, brand IKEA increased by 2.28%, and brand
Brand communication increased by 7.54%, and brand awareness increased by 2.37%.
ANG's G-DRAGON brand has high rankings for "perform, release, sell out" in link analysis, and "world tour, Übermensch, highball" in keyword analysis.
In the positive/negative ratio analysis, the positive ratio of big data was recorded at 91.25%," the brand analysis said.
By minmin 2025/05/27 22:21 KST
