The so-called “Ji Chang Wook effect” became a reality when the brand won first place in the beer category in the 2015 National Brand Competitiveness Index (NBCI).
According to NBCI, this is the first time that HITE Jinro's representative brand, TERRA, has taken first place in the beer category.
What's striking is that this upward trend coincides with the time when TERRA appointed Ji Chang Wook as their new model.
Ji Chang Wook, who has been active as a brand model since March this year, is
His sophisticated yet energetic image has brought a breath of fresh air to the brand. In the ad video, Ji Chang Wook plays various characters including a photographer, an office worker, and a university student.
It has been transformed into a fun expression of the brand's identity. It goes beyond being a simple model and seems to have played an important role in making consumers recognize the name "TERRA" again.
Ji Chang Wook's influence is not limited to alcoholic beverages. He has been active as a model for over 10 domestic and international brands in the fields of fashion, beauty, watches, and health functional foods.
His latest works "The Worst Evil," "Welcome to Samdalri," and "Gangnam B-Side" all had successive hits, solidifying his presence as an actor.
In particular, his growing recognition through global streaming platforms has garnered attention on the global stage.
An advertising industry source said, "Ji Chang Wook is an all-weather model who has acting skills, image, and a global fanbase," and "He is a man who can be seen in any brand."
Ji Chang Wook is currently working in a wide range of areas, from movies and performances to overseas tours, and is strengthening his brand power.
Her next projects include the TV series "Fabricated City" and "Scandal" and the film "Colonel".
By minmin 2025/06/01 12:03 KST
