On the 30th of last month, the National Brand Competitiveness Index (NBCI) announced that HITE Jinro's representative mainstream brand "TERRA" ranked first in the beer category in 2025.
This is the first time that the brand has made it to the top, and attention is also being drawn to Ji Chang Wook, who was selected as the new brand model this year.
Ji Chang Wook, who was selected as the new brand model for "TERRA" in March, has added a younger and more energetic image, especially in the form of photos, which are similar to his extensive filmography.
The TV ads, which featured various characters such as a writer, an office worker, and a university student, perfectly conveyed the brand's unique identity and became a hot topic.
In addition, Ji Chang Wook is now expanding beyond alcoholic beverages into fashion, beauty, watches, health functional foods and other domestic products.
She is currently working as a model for over 10 other brands. Following her consecutive top-ranking works such as "The Worst Evil," "Welcome to Samdalri," and "Gangnam B-Side," she has
Ji Chang Wook is active in all areas, from filming, performances, and overseas tours, and continues to receive love calls due to his global recognition and brand power that appeals to all generations.
By Corin 2025/06/02 17:19 KST
