Today (5th), HITE Jinro is aiming for the busy summer season with the launch of “TERRA
Joo Ji Hoon has joined the ad as a new model, and is wearing the “TERRA Light” TV ad, “It’s Really Okay”
The ad cleverly conveys the refreshing brand image of “Light.” The ad begins with Joo Ji Hoon sitting at a table receiving a beer from someone.
Joo Ji Hoon holds out her hand, saying, "Huh? It's okay, I drank a lot," but it turns out she was the one pouring the beer, and the whole thing ends with a laugh.
Joo Ji Hoon's narration continues, "It's really okay, because it's TERRA Light!"
"The TERRA Light" identity will be intuitively conveyed and will resonate with consumers.
We decided to have Joo Ji Hoon as a model because we felt that her sophisticated and fun reversal charm matches well with the light and refreshing brand image that "Light" aims for."
"From the very first ad, the core message of TERRA Light was conveyed intuitively and persuasively," he said.
Recently, Joo Ji Hoon has been dominating domestic and international OTT charts with her Netflix series "Trauma Code," and is writing a life story.
Joo Ji Hoon, who won the Best Actor Award in the Broadcasting category at the 61st Baeksang Arts Awards for this work, is currently on her Asia Fan Meeting tour "JUN" starting in Taiwan last month.
Joo Ji Hoon has been meeting with overseas fans through "IVERSE". Recently, she was also chosen as a model for a popular Taiwanese beverage brand and has been receiving love calls for various advertisements.
Meanwhile, Joo Ji Hoon has confirmed her appearance in the live-action series of the globally popular webtoon "I Request Approval for Remarriage," raising expectations among global audiences.
By minmin 2025/06/05 10:38 KST
