I visited the pop-up store of the brand "CARLYN" in Osaka. This pop-up store is operated by Hyundai Department Store.
It was held as part of the "Hyundai Global Pop-up Store."
Three major shopping malls in Osaka (Parco Shinsaibashi, Daimaru Shinsaibashi)
It was a large-scale project in which 21 K brands participated in succession from April to June at the 2019 K-POP store (K-POP store, Umeda store). In particular, the project was held during Golden Week (April 26th to 28th), Japan's biggest shopping season.
This coincided with the 2019 K-fashion 2019, which was held from May 2019 to May 6th, and local interest in K-fashion increased even more. Choi Jeong Hyup made a surprise visit to the venue, had a special meeting with fans, and collected Hot Topics.
A large number of local fans and visitors gathered at the event space on the 4th floor of Parco, which was prepared to see Choi Jeong Hyup, creating a lively atmosphere, and
The product was shared in real time and became a huge hot topic all over Japan. In addition, the Paisley Cozy Bag worn by Choi Jeong Hyup was sold out immediately after the event, and the product
This has demonstrated the keen interest of local customers.
By minmin 2025/06/16 11:57 KST
