On the 20th, premium skincare brand "mernel" announced that global artist TAEMIN will be their Japanese ambassador.
The company announced that it will appoint Taemin as its official ambassador, spurring its expansion strategy into the Japanese market. A source from “mernel” said, “Taemin’s sophisticated and sensual image is what makes “mernel” great.
"He is a perfect match for the brand values we aim for, so we chose him as our ambassador in Japan," he explained. "mernel" is also promoting Taemin as an ambassador for the Japanese market.
The lineup will include six types of essences. A brand representative said, "The highly functional essence line of "mernel" has core functions such as strengthening the skin barrier, providing moisture and nutrients, and caring for melanin.
"With a scientific formula that provides intensive care for underlying skin concerns, we will be able to convey differentiated skin care value in the Japanese market."
Starting with its launch in the Japanese market, Mernel will be releasing new products and a more detailed skin care lineup that reflects the needs of Japanese consumers.
Together with TAEMIN, the brand plans to further strengthen its position as a K-beauty brand in the global market. Meanwhile, TAEMIN will be opening stores in Kanagawa, Saga, Shizuoka, Chiba, and Okinawa in Japan from September.
He plans to continue to actively interact with his fans by holding his 11th tour, "2025 TAEMIN ARENA TOUR," in five cities including Hyogo.
By minmin 2025/06/20 15:53 KST
