As the TV series "Unknown Seoul" produced by Studio Dragon has come to an end after receiving huge popularity both in Korea and overseas, the series will visit its fans with a pop-up store and script collection.
The final episode of "Unknown Seoul" aired on tvN in Korea on June 29th, with an average viewership of 9% in the capital area and a peak of 10.3%, and an average viewership of 8.4% nationwide and a peak of 9.
The show ended with its highest viewership rating of 4%. Good Data Corporation's FUNdex, a K-content competitiveness analysis agency, also ranked it as the Hot Topic sex drama for TV-OTT TV series.
The show maintained its high rankings throughout its broadcast period and garnered a large number of fans. "Unknown Seoul" also received favorable reviews overseas.
On July 1, the American current affairs weekly magazine TIME published an article titled "2025: The Most Gentle and Deepest Resonance of All Time."
"One of the Korean TV series that gave the world such a great impact has come to an end." In addition, Netflix announced its global TOP 10 series (non-English) ranking on July 2nd, and it was ranked as "Unknown Seoul" by Netflix.
"Unknown Seoul" has been ranked in the Netflix Top 10 for five consecutive weeks, garnering a cumulative viewing time of over 112 million hours.
In July, a pop-up store and scriptbook for "Unknown Seoul" are expected to ease fans' loneliness.
First, Studio Dragon and K-content specialist EVERLINE will jointly host
The "Unknown Seoul" pop-up store will be open for a week from the 4th to the 10th at Yongsan I'Park Mall.
In this pop-up store, we have mouse pads, key holders, post cards,
You can purchase various goods related to the TV series, such as stage sets and acrylic stands. In addition, the props actually used in the stills and TV series are on display, making it fun to enjoy.
The popularity of the series is expected to grow. On the 23rd, the scriptbook for "Unknown Seoul" will be published, bringing back memories of the TV series. The scriptbook for "Unknown Seoul" is currently available for pre-order, and is already a best-seller.
It is ranked in the ranking of the hot topics and collected. It is also available on various book sales sites such as Kyobo Bookstore's online arts and pop culture section, Aladdin's arts and pop culture section, and YES24's art section.
A representative from the publisher of the screenplay collection said, "The response to the screenplay collection has been enthusiastic overseas as well. We have been receiving inquiries about publishing rights from publishers in Europe, the US, and Southeast Asia, as well as Japan and China.
Studio Dragon producer Jang Shin-ae, who produced "Unknown Seoul," said, "I've seen a lot of feedback from viewers at home and abroad saying that they've received a lot of comfort from this TV series.
However, all the production staff and actors are united in their gratitude," he said, adding, "I hope Miji and Mirae will remain in the viewers' memories for a long time."

By minmin 2025/07/02 15:56 KST