The Korea Corporate Reputation Research Institute analyzed 65,590,668 boy group brand big data items from July 9th to August 9th, and calculated the consumer participation index, media index, and communication index.
The brand reputation index was calculated by extracting brand big data, analyzing consumer behavior with a reputation analysis algorithm, and analyzing the boycott index and community index.
This is an index that measures and analyzes positive and negative evaluations of the Group's brand, media interest, consumer interest, and communication volume.
The top 30 boy group brand reputation rankings for August 2025 are "BTS", "SEVENTEEN",
"SHINee", "BIGBANG", "SUPER JUNIOR", "NCT", "THE BOYZ", "EXO", "ENHYPEN", "TOMORROW X"
TOGETHER”, “Stray Kids”, “WINNER”, “AHOF”, “BOYNEXTDOOR”, “MONSTA
X”, “ATEEZ”, “ASTRO”, “ZERO BASE ONE”, “BTOB”, “TWS”, “Wanna
One'', ``2PM'', ``ONF'', ``TREASURE'', ``TVXQ'', ``RIIZE'', ``INFINITE'', ``HIGHLIGHT'', ``VIXX'',
"FANTASY BOYS" was analyzed in that order. Director Goo Chang-hwan of the Korea Corporate Reputation Research Institute said, "BTS, who ranked first in the boy group brand reputation in August,
In the link analysis, 'touring, recording, advertising' came out highly, and in the keyword analysis, 'live album, Billboard, concert' came out highly."
The fixed ratio was analyzed to be 93.51%."
By minmin 2025/08/10 10:00 KST
