Felix's unique bold yet elegant multifaceted charm perfectly matches the "Seoul Lister" persona of "HERA," which is why he was selected as a global ambassador.
The official activities will begin with a global campaign for HERA's new product, the Reflection Skin Glow Line, which will be released at the end of this month.
In September, he will be unveiling a new lip color, "Brownie Boy," inspired by Felix, and other activities are planned.
Through its collaboration with Felix, HERA plans to further expand its brand philosophy and values in Korea and global markets, including Japan and Thailand.
By minmin 2025/08/12 09:37 KST
