Park Hyung Sik selected as new model for Shilla Duty Free... Conquering global fandom

The Shilla Duty Free has selected actor Park Hyung Sik as its new model. According to industry sources on the 14th, the Shilla Duty Free recently signed an advertising model contract with Park Hyung Sik.
Park Hyung Sik entered the entertainment industry as a member of ZE:A in 2010, and has since grown into a talented actor, appearing in dramas such as The Heirs, Strong Woman Do Bong Soon, and Buried Hearts.
Park Hyung Sik, who has been gaining popularity both in Korea and overseas since Chinese group tourists were allowed to enter the country visa-free in September, was chosen by Shilla Duty Free as a model.
Prior to this, in April, Shilla Duty Free signed a business agreement with MANAGEMENT RUN, the management company of actor Jin Young, and will promote the brand together with Jin Young for four months.
Following Jin Young, The Shilla Duty Free has selected artists with multinational global fandoms, such as Park Hyung Sik, as promotional models.
Going forward, the company plans to attract foreign customers by creating synergy with K-pop artists and marketing activities to increase awareness.