The Korea Corporate Reputation Research Institute conducted a survey of boy group individual brand reputation big data analysis from July 16, 2025 to August 16, 2025.
87,691,981 pieces of brand big data from 755 individual members of the group were extracted, and the participation index, media index, and community index were created by analyzing consumer behavior toward individual boy group brands.
The brand reputation index was analyzed using the communication index and community index. Compared to July's boy group brand big data of 84,897,759 items, it increased by 3.29%.
The brand reputation index is an index created through brand big data analysis, finding that consumers' online habits have a significant impact on brand consumption.
Land reputation analysis can measure positive and negative evaluations of individual boy group brands, media attention, consumer interest and communication volume.
The group's personal brand reputation analysis included a brand value assessment analysis that measured brand influence and qualitative assessment by brand reputation monitors. The brand reputation analysis included recommendation indicators as weighted values.
The No. 1 brand, "BTS" JIN, had a participation index of 237,313, a media index of 231,851, a communication index of 1,691,304, and a community index of 2.8
The brand reputation index rose 3.54% from July's index of 4,791,370.
Koo Chang-hwan, director of the Korea Corporate Reputation Research Institute, said, "In the link analysis, the 'BTS' JIN brand showed high scores for 'unique, sold out, and expanding,' and the key
In the word analysis, "World Tour," "Don't Say You Love Me," and "Concert" were highly analyzed.
By 編集部 2025/08/17 17:18 KST
