As part of the "Korea" initiative, we will collaborate with Korea's leading brands to attract potential tourists from around the world to Korea.
First, together with fashion platform MUSINSA, the brand will be globally distributed in 13 regions, including the US, Canada, Japan, and Indonesia, from the 25th to the 8th of September.
Mushinsa's global online store will recommend fashion styles that perfectly match the tourist destinations featured in the Korea tourism video and sell related items.
The curated collection will be on display. Taean's Unhyeopyeong Beach will feature natural-concept trunk pants, Pohang's Gongryunsan will feature training pants, and the collection will be available in a variety of styles.
The campaign will feature a functional windbreaker. After watching the video, customers who purchase the promotional products will be entered into a lottery to win a round-trip ticket to Korea.
In June, they plan to hold a Mushinsa pop-up store in Tokyo to continue the joint promotion. LG Electronics stores in 12 countries, including Hong Kong, Singapore, and Indonesia, will also be holding promotional events for Korean tourists.
After watching the video, a consumer event is being held in Singapore where customers who purchase LG Electronics products will be entered into a lottery to win a round-trip ticket to Korea.
The company will broadcast the "Neverending Korea" campaign video for the entire month of September on outdoor billboards in New York's Times Square and London's Pickering Street.
In addition, the corporation also promoted the fashion brand Martin Kim at the Lollapalooza Festival in Chicago, USA, which was held from July 31 to August 3.
In collaboration with MATIN KIM, they unveiled a limited edition T-shirt for the APEC 2025 event.
A joint event will be held at the global mall of Rakuten Global Market until August 30th, and in October, a collaboration will be held with the photo booth brand "Life 4 Cuts".
Han Yeo-ok, head of the brand content team at the Korea Tourism Organization, said, "Korean fashion, beauty, and other fields are becoming more and more popular.
"We planned this collaboration to convey the appeal of traveling to Korea to Korean fans who are currently visiting Korea," he said, adding, "We will continue to work with multiple Korean brand companies that have expanded overseas to widely spread the appeal of Korean tourism."
I intend to do so."
By chunchun 2025/08/26 00:11 KST
