Choi Woo-shik joins the Earth, Animal and Plant Protection Campaign

Choi Woo-shik participated in a special project. Casual brand "PROJECT M" collaborated with fashion magazine "Ohboy!" to talk about the earth, the environment, and animal welfare.
The campaign gravure has been released. This gravure is part of the "PROJECT M" campaign that is being carried out every year.
As part of the "PROTECT" campaign, we are helping protect the planet, animals and plants in need.
"PROJECT M" is a meaningful campaign for 2025 F/W, which conveys the message that we should protect and love our pets as our precious family members and friends.
The "PROJECT MUNG" collection, which incorporates various themes, is being presented. This collection, which brings together Ohboy! and Choi Woo-shik and adds a great meaning to the collection, is a diverse collection of themes.
It conveys the message that pets, both in appearance and size and from different backgrounds, need warm attention and protection, and conveys the value and awareness that can be put into practice in everyday life.
At the campaign photoshoot, PROJECT M model Choi Woo-shik was joined by real abandoned dogs "Jigeum" and "Modong" who are desperately waiting for a new family.
Throughout the filming, Choi Woo-shik showed great love and care for Jigum and Modong, while also encouraging support and interest in abandoned dogs.
M is wearing various items such as sweatshirts and hoodies with sensual graphics for a photo shoot with a stray dog, while also being comfortable.
A representative from PROJECT M said, "This campaign was planned to bring the need for improved pet awareness to consumers."
"We will continue to launch various campaigns to promote sustainable fashion and social value," the company said.