The "Strawberry Bar" is a blend of sweet strawberry flavor, Snickers' signature rich chocolate, and fragrant peanuts.
It is a comfortable energy bar that was launched to target consumers who want a quick and easy way to recharge their energy during their busy daily lives. It will be sold in a single size of 40g and will be available at major retailers across Korea from October 2025.
It will be sold through distribution channels. The recommended consumer price is 1,800 won at convenience stores. It will be produced in a pop pink color that is different from the existing packaging,
To celebrate the launch of this new product, Snickers will be holding a special event at the SEVENTEEN Asiad Main Stadium in Incheon on September 13th and 14th.
We will be participating as an official sponsor in the "WORLD TOUR [NEW_] IN INCHEON".
Earlier this year, Snickers announced that MIN-GYU from the K-pop group SEVENTEEN was its Asian ambassador.
The Snickers booth was set up at the event venue, selling the new Strawberry Bar and the flagship Peanut Chocolate Bar.
First, there will be a lucky draw event where you can win Snickers merchandise specially made for this world tour.
A Snickers official said, "Strawberry flavor is a popular flavor that has been verified by Korean consumers.
"We expect this new product to become a new growth engine for Snickers," he said, adding, "We plan to expand our contact with consumers by providing opportunities for them to experience the product directly at concert venues."
On the other hand, Snickers is a global chocolate bar brand that has been loved all over the world since its launch in 1930.
Under the slogan "You're hungry," the company is expanding its market by introducing products in a variety of flavors and shapes.
By minmin 2025/09/03 12:48 KST
