The results were analyzed as follows: 1st place "BTS", 2nd place "SEVENTEEN", and 3rd place "Stray Kids".
The Korea Corporate Reputation Research Institute conducted a survey of boys measured from September 11, 2025 to October 11, 2025.
Through consumer behavior analysis of 64,775,848 big data items of group brands, participation index, media index, communication index, and community index of boy group brands were calculated.
The brand reputation index was measured by the brand big data of 64,448,201 items in September, which increased by 0.51%. The brand reputation index shows how consumers' online habits influence brand consumption.
The analysis of boy group brand reputation is based on positive and negative evaluations of boy groups, as well as on the influence of male and female idols.
It can measure the level of media interest, consumer interest and communication volume. Brand reputation recommendation data in which consumers participated is also included in the weighting.
The "BTS" brand, which ranked first in the boy group brand reputation ranking, had a participation index of 121,588 and a media index of 1.40.
0,561, Communication Index 3,341,969, Community Index 2,799.06
The analysis showed a brand reputation index of 7,663,180, down 14 points from September's brand reputation index of 8,924,807.
The index fell 14%. Director Goo Chang-hwan said, "The big data analysis of boy group brand reputation in October 2025 showed that the 'BTS' brand ranked first.
The Group brand category increased by 0.51% compared to the September data of 64,448,201 Boy Group brand items.
The reputation analysis found that ``brand popularity increased by 0.03%, brand issues decreased by 3.88%, brand communication increased by 4.41%, and brand diffusion decreased by 1.33%.''
He continued, "The 'BTS' brand, which recorded the No. 1 ranking in the big data analysis of boy group brand reputation in October 2025,
The keywords "Record, Donate, Be Selected" were highly analyzed. In the keyword analysis, "Spring Day, Spotify, Birthday" were highly analyzed. See the detailed analysis of brand reputation.
"As a result, brand consumption fell 15.68%, brand awareness fell 15.08%, brand communication fell 0.32%, and brand awareness fell 25.93%."
The boy group brand reputation in October 2025 was "BTS", "SEVENTEEN", "Stray Kids"
Kids”, “BIGBANG”, “EXO”, “SHINee”, “THE
They were analyzed in order of "BOYZ", "BOYNEXTDOOR", "NCT", etc.
By chunchun 2025/10/12 12:00 KST
