On the 17th, ILLIT released their first single, "NOT CUTE," on HYBE LABELS' YouTube channel.
We have posted three moving posters for the music video of the title track "ANYMORE." They are short but powerful and groundbreaking.
In the first video, the back view of someone standing blankly in a quiet snowy landscape creates a strange sense of tension. In the second video, the bold bleached hair and chic expression add to the atmosphere.
Overwhelmed, Mocha fires a gunshot, catching everyone's attention. The final scene features a pink tombstone bearing the words "CUTE IS DEAD" along with a mysterious bell sound.
This has further increased interest in the main story. ILLIT has been attracting a lot of attention every time they release new content. Until now, they have been shedding their existing image and creating kitschy and stylish images.
They have been delivering fresh charm to global fans with their cool styling concept photos. Now, they are showing a new side of themselves that exceeds expectations with moving posters, demonstrating their limitless ability to digest concepts.
The expansion of the musical spectrum is also noteworthy. The title song "NOT CUTE ANYMORE" intuitively expresses my feelings that go beyond just wanting to look cute.
The song, which expresses the artist's passion, reached number one on the US Billboard Hot 100 and was produced by popular Grammy-nominated producer Jasper Ha Ri Su.
The album was produced by Sasha Alex Sloan.
Singer-songwriters such as Sloan and Youra participated in the production,
" is expected to bring out the diverse charms of the group. Meanwhile, following the title track music video moving poster, two official teasers will be released on the 21st and 23rd.
The new song and music video will be released at 6 PM on the 24th.
By minmin 2025/11/18 21:21 KST


