Idol group brand image: ”BTS” tops the list... 2nd place ”BLACKPINK” and 3rd place ”IVE”

As a result of a big data analysis of the brand image of idol groups in May 2025, the top spot went to "BTS", followed by "BLACKPINK" in second place and "
"In the May 2025 idol group brand reputation index ranking, BTS ranked first," said Goo Chang-hwan, director of the Korea Corporate Reputation Research Institute.
Looking at the idol group brand category, it was down 5.71 percent compared to last April, when the idol group brand big data showed 83,634,817 items. Detailed Analysis
Looking at the data, brand consumption fell 7.50 percent, brand interest fell 6.29 percent, brand communication fell 14.98 percent, and brand diffusion fell 0.
"The number of people who have participated in the brand reputation survey for idol groups in May 2025 has increased by 79 percent. As a result of link analysis of the brand "BTS," which ranked first in idol group brand reputation in May 2025,
Keywords such as "sold out" and "JIN, ARMY, J-HOPE" were highly ranked in the keyword analysis. The positive and negative ratio was 91.87 percent.
The Korea Corporate Reputation Research Institute conducted a survey of idol group brand reputation big data from April 15, 2025 to May 15, 2025.
78,857,284 pieces of Loop's brand big data were extracted. This is a 5.71 percent decrease from last April's idol group brand big data of 83,634,817 pieces.
The brand reputation index is an index created through brand big data analysis based on the discovery that consumers' online habits have a significant impact on brand consumption.
Through the analysis of idol group brand reputation, we can measure positive and negative evaluations of idol group brands, media interest, and consumer interest and communication volume.
The brand reputation index for idol groups is a brand category analysis that combines boy groups and girl groups, and the qualitative evaluations of idol groups are also included.
The survey measured consumer participation index, media index, communication index, and community index for the Dollar Group brand, and analyzed the brand reputation index.
The top 30 idol group brand reputation index for May 2025 are "BTS", "BLACKPINK", "IVE", "SEVENTEEN", "BIGBANG", "T
WICE,” “aespa,” “LE SSERAFIM,” “Kiki,” “RedVelvet,” “I-DLE,” “SHINee,” “THE
BOYZ”, “EXO”, “TWS”, “Apink”, “OHMYGIRL”, “NCT”, “Stray
Kids” “BOYNEXTDOOR” “ENHYPEN” “SUPER JUNIOR” “ITZY” “H1-KEY” “WANNA ONE” “FIFTY
The order was "Fifty", "IZONE", "BTOB", "INFINITE", and "ZERO BASE ONE". The top spot was taken by "BTS" (RM,
JIN, Suga, J-HOPE, JIMIN, V, JUNG KOOK) brand has a participation index of 189,434, a media index of 670,360, and a communication index of 1,071,411.
The index was 2,216,243, the community index was 3,610,577, and the brand index was 6,686,614. This is a comparison with the brand index of 6,873,091 in April last year.
The second-placed brand, BLACKPINK (JISOO, JENNIE, ROSÉ, LISA), had a participation index of 105,644 and a media index of 105,644.
The brand reputation index for April was 4,783,316, with the communication index at 1,536,709 and the community index at 2,809,787.
The third place was the brand "IVE" (An Yu Jin, Ga Eul, Lay, Jang Won Young, Liz, Yi Seo).
The participation index was 244,118, the media index was 464,232, the communication index was 1,378,664, and the community index was 2,555,137, resulting in a brand reputation index of 4.6
The index was 42,151, up 17.89 percent from April's brand reputation index of 3,937,842.
4th place "SEVENTEEN" (S.COUPS, JEONG HAN, Joshua, Jun, Hoshi, Wonwoo, Woozi, The8, MIN-GYU, Dogi
The brand (Yeomu, Seungkwan, Vernon, Dino) had a participation index of 187,474, a media index of 380,234, a communication index of 1,190,288, and a community index of 2,
The index was 5,276,745 in April, down 18.31 percent.
The fifth-ranked brand, BIGBANG (G-DRAGON, SOL, D-LITE), had a participation index of 100,058, a media index of 366,383, and a communication index of 366,383.
The brand reputation index was 3,200,984, down from 3,142,530 in April last year.
The result of analyzing the big data of idol group brand reputation in May 2025 was "BTS", "BLACKPINK", "IVE", "SEVENTE ...
EN,” “BIGBANG,” “TWICE,” “aespa,” “LE SSERAFIM,” “Kiki,” “RedVelvet,” “I-DLE,” “SHINee,” “THE
BOYZ”, “EXO”, “TWS”, “Apink”, “OHMYGIRL”, “NCT”, “Stray Kids”, “BOYNEXTDOOR”, “ENHYPEN”, “SUPER”
JUNIOR” “ITZY” “H1-KEY” “WANNA ONE” “FIFTY
FIFTY” “IZONE” “BTOB” “INFINITE” “ZERO BASE ONE” “RIIZE” “ASTRO” “H1-KEY”
"MAMAMOO" "fromis_9" "BABYMONSTER" "TVXQ!" "ATEEZ" "ILLIT" "Miyao" "WJSN" "MONSTA"
X” “tripleS” “Catch The Young” “HIGHLIGHT” “TREASURE” “TOMORROW
The order was "TOGETHER," "NMIXX," "FANTASY BOYS," and "KISS OF LIFE."