Crown Princess Victoria of Sweden visits SM Entertainment in Korea... Hearts2Hearts prepares gifts

Crown Princess Victoria of Sweden and her husband visited SM Entertainment on October 16th. This visit was the first in the history of the culture and creative industry sector to be included in the official itinerary of the Crown Princess and her husband's visit to Korea.
The event was held as part of a business exchange program, and was attended by SM Entertainment's Jang Cheol-hyuk, Tak Yeon-jun, co-CEO, and Lee Seong-soo, CAO (Chief A&R)
The delegation was welcomed by Choi Jeong Min (CGO, Chief Global Officer), and others.
On the same day, the Crown Prince and Princess visited SM Entertainment in Seongsu-dong, Seoul.
Visitors can tour major creative spaces such as indoor recording studios, artist studios, and song camps, experience firsthand the global music production system and technical infrastructure, and learn about Swedish music production.
There was a great deal of interest in the process of creating K-POP content through collaboration with composers, and in the creative exchange between Korea and Sweden that is creating new cultural synergy in the global music market.
Prince Daniel, who showed great interest while touring the production site, was generous in his praise, saying, "SM is a true music company."
The Crown Prince and Princess also attended the concert in celebration of the new girl group, Hea, which debuted this year.
Crown Princess Victoria and her husband met with the members of "rts2Hearts" and talked about their musical activities and practice process. They presented the members with autographed CDs and merchandise that they had personally prepared.
They received it as a gift and expressed their gratitude, saying, "It's an unforgettable gift." Finally, the Crown Prince and Princess spoke to SM Entertainment executives, saying, "We are the global leader of K-POP."
The two co-CEOs exchanged opinions on the topic of "Swedish influence and the sustainability of the creative ecosystem," and stated, "SM has long respected and collaborated with Sweden's musical creativity and technical capabilities," and "We look forward to continuing to work with K
"We hope to continue to find various opportunities for cooperation that will enable the growth of both the pop and Swedish music industries," Crown Princess Victoria said.
"I am pleased that SM has contributed to this project, and I am deeply grateful for SM's thoughtful consideration and sincere hospitality today," he said, concluding his tour.