did. The Korea Corporate Reputation Research Institute analyzed consumer behavior using 62,649,153 pieces of boy group brand big data measured from December 13, 2023 to January 13, 2024.
Through boy group brand participation index, media index, communication index, community index
was measured. Compared to last December's brand big data of 51,385,078 pieces.
Increased by 21.92%. Brand Reputation Index is an index created through big data analysis of brands, finding that consumers' online habits have a significant impact on brand consumption.
It's a sign. Boy group brand reputation analysis can measure positive reviews, media interest, consumer interest and traffic towards boy groups. Brands with consumer participation
The reputation recommendation data is also included in the weighted value. The "SEVENTEEN" brand, which ranked first in boy group brand reputation, had a participation index of 431,756, a media index of 2,
890,205, communication index 1,668,690, and brand reputation index 6,157,072. Last December's brand reputation index was 5,055,902.
In comparison, it increased by 21.78%. The 2nd place "NCT" brand has a participation index of 85,282, a media index of 1,239,258, a communication index of 1,026,308,
The community index was 1,713,652, and the brand reputation index was analyzed as 4,064,501. 105.32 compared to last December's brand reputation index of 1,979,597
% rose. The third place "BTS" brand has a participation index of 247,559, a media index of 955,132, a communication index of 1,209,214, and a community index of 1.2
66,069, and the brand reputation index was analyzed as 3,677,975. Compared to December last year's brand reputation index of 6,947,409, it decreased by 47.06%.
By chunchun 2024/01/14 16:00 KST
