Two new advertising videos featuring exclusive model BTS's V were also released today (19th).
The new slogan is "Coffee like coffee," and coffee has become more than just a beverage; it has become a part of modern people's lifestyles.
It reflects the current situation. It reaffirms the inherent value of providing energy when needed and small comforts at times, and aims to set a better standard for coffee, a choice we make every day.
The campaign video this time includes the new slogan "Make coffee like coffee" and the theme of the new menu in collaboration with V.
The first version, "Make Coffee Like Coffee," captures coffee moments in ordinary daily life from V's warm perspective.
In the video, V enjoys coffee as a natural part of his daily routine, and the narrator asks, "How much coffee did you need to get to where you are today?"
By doing so, COMPOSE COFFEE reevaluates the value and comfort that coffee provides to modern people, and the coffee that quietly spends its day in places they cannot see.
The "V COMPOSED" edition is completed with an emotional storytelling that combines V's unique atmosphere with the individuality of the new menu.
Based on the concept of "A cup composed by V," V moves back and forth between musical staves and notes, showing the process of how the drink is made along with the ingredients.
Just like creating a song, we visually express the mood and charm of the new menu, maximizing V's unique sensibility.
A COMPOSE COFFEE representative said, "Through our new slogan, 'Make Coffee Like Coffee,' we are promoting our brand philosophy, which focuses on the inherent quality of coffee.
"The high recognition and popularity of the brand Model V, which has been with us since 2023, will be a great force in strengthening the brand experience," he said.
By minmin 2025/08/19 18:57 KST
