JIN from "BTS" was appointed as the brand ambassador.
IGIN is a brand based on fermented alcohol made primarily from domestically grown rice and apples, and is known for its apple aroma.
Starting with the launch of "IGIN APPLE GIN," which was a refreshing and refreshing drink, we have achieved growth.
The "TONIC" series includes two flavors: "SAEKOM" in plum flavor and "DALKOM" in watermelon flavor.
The drink is popular for its light, fruit-like flavor and is made up of a variety of ingredients. When the brand entered the Japanese market in July of this year, it received an explosive response.
The initial online sale saw approximately 2,000 units sold out in one minute, and the in-store limited edition also quickly sold out, sparking a hot topic.
On social media, consumers continued to respond by saying, "I'm waiting for the official release," and the purchasing enthusiasm of ARMY, the "BTS" fandom, was also evident.
The products being released this time will be supplied through convenience stores, which are the most convenient places for Japanese consumers to purchase them.
Starting from the 26th, "IGIN APPLE TONIC SAEKOM" and "IGIN APPLE
"TONIC DALKOM" will be available for pre-sale. Each product is 500ml and has an alcohol content of 4.0%, making it a low-alcohol drink that can be enjoyed without feeling burdened. Manufactured by JINI'S
LAMP said, "We believe that the reinterpretation of traditional Korean alcohol with a modern sensibility will be competitive enough in the global market," and added, "Through the global campaign with BTS's JIN, we hope to promote the brand."
"We plan to expand the brand's recognition," he said. In particular, this brand was born through a collaboration with Baek Jongwon, CEO of THEBORN KOREA.
IGIN, which was launched with the aim of spreading Korea's traditional drinking culture to the world, is expected to become another pillar of the spread of Korean culture by incorporating new attempts to combine food and alcohol.
Included.
By minmin 2025/08/19 19:28 KST
