The big data analysis results showed that BTS came in first, BLACKPINK in second, and IVE in third place.
For the data analysis, 91,264,555 idol group brand big data items were extracted from October 19, 2025 to November 19, 2025.
This is a 6.16% increase compared to October's idol group brand big data of 85,971,791 items.
Idol group brand reputation is based on a brand category analysis that combines boy groups and girl groups.
We measured the consumer participation index, media index, communication index, and community index for the idol group brand and analyzed the brand reputation index.
Director Goo Chang-hwan said, "The 'BTS' brand ranked first in the idol group brand reputation rankings for November 2025.
Looking at the idol group brand category, compared to the idol group brand big data in October, 85,971,791 items.
A detailed analysis showed that brand consumption decreased by 5.16%, brand awareness decreased by 1.45%, brand communication decreased by 0.85%, and brand diffusion increased by 12.36%.
"The 'BTS' brand, which ranked first in the idol group brand reputation in November 2025, has become a brand that records, speaks, and advertises through link analysis.
"In the keyword analysis, 'music, ARMY, Billboard' came out highly. In the positive/negative ratio analysis, the positive ratio was recorded at 93.50%."
The top 30 idol group brand reputation rankings for November 2025 are "BTS", "BLACKPINK", "IVE", "SEVENTEEN", and "TWI"
CE", "BIGBANG", "RedVelvet", "SHINee", "KiiiKiii", "ENHYPEN", "SUPER
JUNIOR”, “EXO”, “Stray Kids”, “NMIXX”, “H1-KEY”, “aespa”, “ILLIT”, “NCT”, “2P
M”, “OHMYGIRL”, “ITZY”, “THE BOYZ”, “LE SSERAFIM”, “Apink”, “MONSTA
X," "CORTIS," "TWS," "Hearts2Hearts," "BABYMONSTER," and "BTOB" were analyzed in this order.
By minmin 2025/11/19 09:36 KST
