"NCT DREAM" releases the final trailer of the new album... Members connected by a red thread

"SHINee" Key goes camping for the first time with his two beloved dogs... His soul escapes from setting up an endless tent = "I live alone"

"BABYMONSTER" AHYEON's presence is overwhelming... visuals of 7 members released

"NCT 127" Tae Yeon will appear on "2024 USA" on behalf of the group...held on March 27th

≪Today's K-POP≫ “Fifty-Fifty” by “BAE173” A dynamic and powerful song that captivates the ears

“Drunk Driving” Shin Hye Sun (SHINHWA), first appeal court hearing… “I’m sorry for disappointing so many people.”

SEVENTEEN becomes the first K-POP artist to perform on the main stage at Glastonbury in the UK...Luxury line-up from Dua Lipa to Coldplay

Mnet's "BUILD UP" final competition on the 29th will be broadcast live in Japan and Korea

````LOONA'' from 5-member group ``Loossemble'' will make a comeback in April...New song activity for the first time in 7 months

"BLACKPINK" JISOO launches "Bubble" service... Interacting with fans around the world

"IVE", "I AM" exceeds 100 million streams on Billboard Japan...4th song by himself

BLACKPINK's hit song "How You Like That" surpasses 1 billion streams on Spotify, "world's fastest"...first for K-POP girl group

From JYP Entertainment of "Stray Kids" to SM Entertainment of "RIIZE", they have finally responded strongly to false rumors about their private lives involving artists... "There is no righteousness or agreement."

"BTS" J-HOPE, expectations rise for documentary "HOPE ON THE STREET"...Main trailer released

"ASTRO" Cha EUN WOO selected as advertising model for carbonated drink Sprite

“LE SSERAFIM” Huh Yun Jin appears on the popular US program “The Kelly Clarkson Show”! Also performed on stage with American singer MAX

“15th Anniversary” “Highlight” will be premiered on “BODY” music program “M COUNTDOWN” today (14th)… Expectations are high for the live + performance

SM Entertainment also greenlights the second quarter of 2024...From "NCT DREAM" and "RIIZE" to BoA and Do Yeong (NCT)

The first half of the year has been busier than ever with the successive comebacks of core entertainment artists. Starting with top tier newcomer “RIIZE”, “SUPER” JUNIOR” unit “SUPER JUNIOR”-LSS Ten.

“BABYMONSTER” will appear at the music festival “SUMMER SONIC”!

"TOMORROW X TOGETHER", the epic of salvation begins... Concept teaser released