“Big model” “BTS” V & Son Heung-min, advertising costs alone amounted to 6 billion won…Not only is V’s favorite “Yuzu tea” inundated with orders, but also a tremendous “synergy effect”

Last year, the amount of coffee drunk per person in South Korea was 405 cups. According to market research organization Euromonitor, the number of cups has steadily increased by an average of 2.8% annually from 363 cups in 2018.