“Big model” “BTS” V & Son Heung-min, advertising costs alone amounted to 6 billion won…Not only is V’s favorite “Yuzu tea” inundated with orders, but also a tremendous “synergy effect”

Last year, the amount of coffee drunk per person in South Korea was 405 cups. According to market research organization Euromonitor, the number of cups has steadily increased by an average of 2.8% annually from 363 cups in 2018.
I got it. Looking at the lineup of advertising models for low-priced coffee brands, which are attracting attention in an era of high prices, one can get a clearer sense of the vitality of the domestic coffee market.
They are aggressively trying to capture the people who show an ``extraordinary love of coffee'' by putting ``big models'' in front of the public, with whom even the largest companies have difficulty communicating.
is. Representative brands include Mega MGC Coffee (model: Son Heung-min, "ITZY") and COMPOSE COFFEE ("BTS" V).
Mega MGC Coffee selected Son Heung-min as a model starting in 2022, and subsequently selected ITZY as a joint model in the middle of last year.
At the beginning of last year, Son Heung-min's total advertising costs were determined, including modeling fees, photography costs, and related marketing and public relations.
It was known that the price was around 6 billion won (approximately 660 million yen), and it attracted the attention of the public. COMPOSE COFFEE also selected V of "BTS" as a model at the end of last year, but the total advertising cost was
It was estimated that he was worth 6 billion won, similar to Son Heung-min. It appears that the effects of big models have been partially confirmed, and the direct relationship between sales and sales volume trends and advertising is calculated.
Although it is difficult to explain why, it is said that it has had a considerable effect in light of related promotions and content sales. Specifically, Mega MGC Coffee recently opened “2023
The Asian Football Confederation (AFC) carried out various promotions aimed at attracting special demand for the Qatar Asian Cup, but mega MGC players posted on SNS that they were suffering from a flood of orders.
A post by a part-time employee of Hee even became a Hot Topic. In the case of COMPOSE COFFEE, V appeared on the 8th of last month and mentioned "Yuzu Tea" as his favorite drink.
After it was released, sales of yuzu tea increased by 72% compared to the same period last year in the following two days. The new advertising campaign video released on YouTube on the 16th of last month was replayed within one day.
The number of views exceeded 1 million, and the number of views exceeded 10 million in two weeks, and the COMPOSE COFFEEOfficial Instagram also gained 3 followers along with the upload of the corresponding advertising campaign video.
More than 10,000 new people entered the country, a sharp increase of 53% compared to the previous day. In addition, after the official announcement of V's model selection in December last year, the number of subscribers to its own mobile app increased by more than 2 million people in one week.
. A COMPOSE COFFEE official said, ``We feel first-hand the influence of V from BTS, who is loved all over the world, and we hope that this year will be an even bigger year with the synergy with V.
I'm waiting.'' It will be a year of symbiosis in which both COMPOSE COFFEE and Mega MGC Coffee will create synergy with big models and at the same time share this with franchise owners.
It is expected that