”NewJeans” pop-up store is also a hit... 100,000 cumulative visitors are enthusiastic

The group "NewJeans" proved its strong presence by hitting the pop-up store.
According to management officeADOR on the 4th, "NewJeans" released their second mini-album "G
et Up” release promotion, the cumulative number of visitors to the pop-up store opened in collaboration with global brands Spotify and IPX exceeded 100,000.
I told him that I got it. It has been praised for leading the popularization of K-POP pop-up stores through its unique spatial presentation that captures the essence of the team and the sale of official goods that stimulate purchase desire.
Ru. Approximately 55,000 people visited the pop-up store held at LINE Friends Store's Seoul Hong Dae and Gangnam stores from the 11th to the 31st of last month. During the operation period, line up from the night before
The line for the "open run" continued. On the first day of opening, the maximum number of people allowed to enter the venue was 2,000 people in one hour, and even after that, entry reservations closed in the morning, showing the excitement.
Visitors with diverse backgrounds, such as parents visiting with their children and global fans from overseas, caught our attention. Visitors can enjoy the city pop-up, including the ``bunini'' characters.
They made special memories by taking pictures in the photo zones set up all over the store and experiencing various objects and spaces.
A pop-up store with Spotify also received a great response. From July 28th to August 6th, Seoul/Nakwon
Approximately 27,000 people visited the ``Bunnyland'' pop-up store held in the musical instrument shopping district. Enjoy the music of "New Jeans" freely from the retro-inspired arcade game booth
It was filled with a variety of exhibits, including a closed space and a large rabbit sculpture installed on the roof. Over 32,000 souvenirs were also provided to the visitors. Also, opened at the same time as Seoul.
Approximately 20,000 people also visited ``Bunnyland'' in Jakarta, Indonesia. On the 3rd of last month (local time), America's Lollapalooza
5,000 fans lined up at ``Bunnyland,'' which was created in collaboration with Spotify in ``Chicago.''
seen. "New Jeans" was the first K-POP girl group to perform at "Lollapalooza Chicago" at that time, and it was explosively popular with about 70,000 audiences singing in chorus.
Ru.