Demand for health foods is increasing in Japan...Vitamin and green juice are popular = South Korean report

In Japan, awareness of health is increasing and the health food market is steadily growing. In particular, demand for Korean health foods is increasing, and the value of related imports has been increasing by an average of nearly 5% annually over the past three years.
According to Kotra (Korea Trade and Investment Promotion Corporation) on the 9th, the amount of health food that South Korea exported to Japan last year was 190.91 million dollars (approximately 28,218.4 million yen), and in 2021 (181.63 billion yen).
million dollars, approximately 26,846,730,000 yen), an increase of 5.11%. Kotra officials said, ``Looking at Japan's health food import statistics, while the number of imports from the United States, which ranks first, is decreasing, the value of imports from South Korea is decreasing.
``The trend has been increasing over the past three years,'' and ``This shows that demand for Korean food is increasing in Japan.'' Health awareness has increased in Japan, and the health food market has continued in recent years.
It is on a slow growth trend. Kotra has recently seen an increase in demand for products that relieve health concerns such as weight management and stress management as restrictions on going out due to the COVID-19 virus have been eased.
The analysis shows that new market opportunities are being created. According to Yano Research Institute, Japan's health food market is expected to reach 892.5 billion yen in 2022, based on the amount shipped by manufacturers.
It is crowded. It is predicted to reach 900.5 billion yen in 2023, growing by 0.9% from the previous year. In 2020 and 2021, when the COVID-19 virus outbreak began, the market for products that help improve immunity expanded.
Demand for vitamin-related products, which are said to be good for the immune system, has increased not only among the over-50s, which are growing and driving the health food market, but also among younger generations. In addition, the consumption rate of green juice among all generations over 20s
It has a high level of health, and is positioned as Japan's national health food. In addition, Fuji Keizai listed ``stress relief'' and ``fat burning'' products as noteworthy products in the health food market in 2023. strike
In the case of health foods related to stress relief, it is predicted that the market will be worth 58.2 billion yen in 2023, which is a 92.7% growth compared to the same period last year. Fat burning related health food market in 2023
Fuji Keizai predicted that sales would grow 26.9% year-on-year to reach 348.9 billion yen. Kotra officials said, ``Japanese consumers of all generations are purchasing health foods through e-commerce platforms.''
``In particular, the younger generation is more interested in Korean food and beauty products than in the offline market.
"There is a high demand for it, and with our marketing capabilities targeting young people, we will be able to take on the challenge of entering the Japanese market." On the other hand, when exporting health foods to Japan, foods with health claims and foods for specified health uses are
Before making an import declaration, you can apply for a license examination with the Consumer Affairs Agency, and after passing the examination, you can proceed with customs clearance. Foods with nutritional claims and functional foods are inspected for safety and effectiveness at the quarantine station of the Ministry of Health, Labor and Welfare at the time of import declaration.
You must take steps to inspect it. Even when exporting as general food, there is a possibility that the cargo will be inspected at a quarantine station after it arrives. In Japan, under the Health Promotion Law, food products with health claims are not considered to be food with health claims.
Exaggerated product labeling and advertisements that claim that general foods have health effects are prohibited.