South Korea's ”Mom's Touch” opens its first ”overseas pop-up” in Shibuya

Korean hamburger and chicken brand "Mom's Touch" will open its first overseas pop-up store in Shibuya on the 11th for three weeks from the 20th of this month to November 9th.
It has been announced that they will be performing ``Mom's Touch Tokyo''. Mom's Touch has expanded into Thailand and Mongolia as a master franchise, and has expanded into Japan through pop-up operations.
The plan is to reach out to local consumers and increase brand awareness. According to Mom's Touch, the location of this pop-up was chosen in the downtown area of Shibuya, which has a large floating population and is visited by many young people in Japan.
Established. The concept of this pop-up is "WOW Taste, MOM's touch." Brand name “MOM”
By turning the existing fast food market pattern upside down and realizing that it becomes "WOW" when you turn it upside down, Mamzuta succeeded with its unique taste, quantity, and quality.
The plan is to show off the company's unique competitiveness. This pop-up store consists of a total of 5 floors, from the first basement floor to the fourth floor above ground. On the first floor above ground, ordered products are cooked and served immediately, and 2
The 4th floor is a space where you can experience the brand, including food and drink, as well as a photo zone, merchandise, and experiential events. A Mom's Touch official said, ``Japan, an advanced eating out country, is a global
It is a meaningful market that can measure competitiveness and the medium- to long-term success of overseas businesses.''Especially because local people are sensitive to taste and quality, and interest in South Korea has recently increased. , good anti
We look forward to a response."