”NCT DREAM” notifies the brand of cancellation of advertising model contract...Continues advertising despite unpaid performance fee

SM Entertainment has announced its position regarding the boy group NCT DREAM's advertising model activities.
On the 31st, SM Entertainment (hereinafter referred to as SM Entertainment) announced, ``In 2022,
She signed an advertising modeling contract with the brand ``TEDDY ISLAND'', where she worked as an advertising model, and did an advertising shoot for ``NCT DREAM.'' However, the brand has no advertising model contract.
The company failed to pay the model appearance fee as promised in the agreement, and although we urged payment of the model appearance fee several times, the brand did not pay any model appearance fee at all and continued advertising activities using the artist's portrait.
"We continued to do so." He continued, ``The announcement of the May 2023 fans autographing session was a matter that was unilaterally progressed without a final agreement with our company, so we have not agreed with our company.
The situation was such that it could not be implemented. In response, in June 2023, we will no longer allow brands to use artist likenesses or publicity in order to protect artists and prevent confusion for fans.
We have requested that the use of advertising materials be immediately discontinued and have given notice of cancellation of the advertising model contract." Despite this, SM Entertainment has announced that the brand has been posting advertising materials without permission to date.
After the modeling contract was cancelled, they unilaterally transferred only a portion of the appearance fee, claiming that the company was in default of the contract, and recently they have been offering pre-orders such as photo cards and goods.
He explained that he even announced that the event would proceed. In addition, SM Entertainment said, ``The brand is currently announcing and promoting ``NCT'' through its website, etc.
We would like to once again confirm that the event for ``DREAM'' has nothing to do with our company, so we ask our fans to be careful to avoid any additional damage.''