Lotte Chilsung Beverage to release new beer, ``Crash'' that overturns existing concepts = South Korea

On the 8th, Lotte Chilsung Beverage, a major South Korean beverage company, announced that it has launched a new product, ``KRUSH,'' which is different from existing beers and is aimed at young people who are looking for something new.
"Crash" means "to destroy old customs and fascinate with newness." For this reason, the ``ShoLUDAless'' type bottle has not been used in conventional beer bottles.
We introduced this to give you a refreshing carbonated feeling. In addition, the package was designed with an iceberg motif.
"Crush" is a 100% malt beer with extracted and separated European hot beer.
Hop bursting, which uses large amounts of aromatic hops, enhances the refreshing and refreshing feel of the beer. It is a pale lager type beer with an alcohol content of 4.
5 degrees. There are two types of containers: 500 ml and 20 liter kegs. Initially, it will be available at restaurants from around mid-November.
A company official said, ``At a time when consumption has become one of the ways to express oneself, there is an overview of existing Korean beers.''
I hope that ``Crash,'' which overturns expectations, will become a new means of self-expression for the younger generation.''