MOON&BACK (hereinafter referred to as M&B), a entertainment company, has joined forces. On the 16th, SM Entertainment announced that it held a strategic agreement signing ceremony with M&B at its company building in Seongsu-dong, Seoul.
I made it clear. This agreement was reached through close discussions between the two companies. In this seat were SM Entertainment CEO Jang Chul-hyuk, Jang YoonJun SM Entertainment CBO (Chief
Business Officer), Lee Sung-soo CAO (Chief A&R Officer), KANGTA Creative Director, and co-representative Nigel from the M&B side.
Nine people attended, including Hall, Russ Lindsay, Dawn Airey and music director Ben Karter.
This agreement means that SM Entertainment will develop global music and artist IP (intellectual property rights).
・It has great significance in terms of getting serious about investment. K-POP pioneer SM Entertainment and M&B, a production company specializing in TV reality shows, have joined forces to take the global market by storm.
It is expected that a boy group will be formed. In particular, it will attract the attention of the global market as it will be the debut of a joint boy group that will be performed for the first time between South Korea and the UK, the ``home of pop''.
It seems that. M&B is an entertainment and television production company headquartered in London, UK. The X-Factor, the creator of the world-famous boy group One Direction
Nigel Hall, creator of famous TV programs such as ``Britain's Got Talent'' and ``Britain's Got Talent,'' and Russ, designer of the British James Grant Media Group.
Lindsay, broadcast content expert, former Yahoo Chief Vice President and CEO of Getty Images, Dawn
The company was co-founded by three members of Airey. M&B directly cast members who will debut as a boy group in the UK.
SM Entertainment will provide K-Pop know-how such as music, music videos, and choreography. The songs these groups sing are music publishing subsidiaries of SM Entertainment.
It is said that KMR (Creation Music Rights) will be in charge of the project. M&B will be broadcasting the boy group's growth process in a six-part TV series starting in the second half of next year in Korea and the UK.
It is scheduled to be broadcast in countries such as the United States, and as they are the first British boy group to fuse K-Pop, they will be spotlighted in a lively and energetic way, and the musicians
The plan is to show them how they are growing as a community. Russ Lindsay, co-CEO of M&B, said, ``We are proud to partner with the world's best entertainment company like SM Entertainment.''
Shipp is a very exciting thing. SM Entertainment's creative ability and M&B's veteran experience in global entertainment, curating, etc. will combine to create a world-wide sound.
I am confident that a TV series will be created that will excite music fans." Jang YoonJun SM Entertainment
CBO said, ``This project is of great significance in that it is our first step in Europe.SM
Through Entertainment's unique K-POP production capabilities and global network, we will expand into major markets such as North America, South America, and Europe, and contribute to the global growth of the K-POP industry.
It will play a central role in speeding up the process."
2023/11/16 10:39 KST
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