South Korean craft beer aiming for overseas market faces excessive domestic competition = South Korea

Amazing Brewing Company (hereinafter referred to as "Amazing"), a craft beer maker based in Seongsu-dong, Seoul, sells its main product "Seongsu-dong Pale Brewery".
The company announced that it will export two types of lager to the United States: "Lager" and "Amazing Lager." The contract is on an annual basis, and the export value is more than $50,000 (USD, approximately 7.33 million yen) for the first order alone. exported
The craft beer will be sold throughout the United States next year, starting with New York and California. Prior to this, the company had exported Hatsukoi IPA to Singapore. These days
Due to the popularity of the Korean wave, there is growing interest in Korean products from overseas, and the company has decided to expand its market to the United States. At Korean convenience stores, 4 cans of beer cost 10,000 won (approximately 1,116 yen).
At the same time, price competition is becoming more prevalent, with consumers placing more emphasis on package design than beer quality, and competition is intensifying. In response to this current situation, craft beer maker Kabru
- has already entered the US and Vietnam, and Jeju Beer has expanded into overseas markets in 2021 at the same time as its listing.
An official from Amazing said, ``The Organization for Economic Co-operation and Development (excluding South Korea and Poland)
"In (OECD) member countries, it is possible to sell alcoholic beverages online, so we believe this will be advantageous for diversifying sales channels and selling high-quality beer."