Samsung and LG aim to break out of home appliance recession with new business ventures in South Korea

Samsung Electronics recently established a new business development group in its DX (Device Experience) division. DA (home appliances) division and VD (video display) under the DX division
Business divisions and MX (Mobile Experience) divisions have also newly established business development organizations with the same names. The Business Development Group is focusing on the set market, which has fallen into a slump due to the economic downturn.
and discover new sources of revenue. While the company's future business planning team, which reports directly to the company's representative director, is working on long-term projects looking ahead 10 years, the business development group under the DX department is
We will work on short- and medium-term issues to discover new revenue sources based on home appliances and televisions and increase competitiveness. LG Electronics will focus on strengthening its heating and cooling business. University of Alaska Anchorage in the United States in November
A consortium was formed with the school and the Fairbanks school to develop heat pump technology and verify the product. On December 19th, we held a consortium with professors from Seoul University, Korea University, and Kookmin University.
-Partnered to form a team. Proactively secure technology. The company plans to form further consortiums in North America, Europe, and Asia.
LG Electronics plans to improve its corporate structure by expanding its heating and cooling markets in Europe and the United States and strengthening its business-to-business (BtoB) business.