Air Busan announces new characters, seagulls “Every” and “Lovely” = South Korea

South Korean low-cost carrier (LCC) Air Busan has announced its official characters ``Apri'' and ``Lovely.'' ``Every'' and ``Lovely'' are seagulls that are symbols of the port city of Busan.
It is a character based on the motif. ``Every'' was inspired by the image of an Air Busan pilot, and ``Lovely'' was inspired by the image of a flight attendant.
The company transforms flight attendants, who are the face of the airline, into characters, and adds symbolism unique to the company to this character, making it even more appealing to passengers.
The idea is to create a character with an approachable image. In order to appeal to the MZ generation (Millennials and Generation Z, born between 1980 and 2000), we created two characters.
A key ring with a doll that was used was also released. Made of cloth material, it is lightweight and highly portable, so it can be attached to carry cases, backpacks, handbags, and even earphone cases.
Regarding ``Every'' and ``Lovely,'' Air Busan said, ``Our official character ``Smarty'' has been changed to fit a more youthful sensibility.
They were assembled and named through an internal call for proposals. In the future, we are planning various marketing activities that will utilize the two characters."