moimoln, children's clothing designed with Scandinavian sensibilities, is popular with overseas tourists visiting Korea

HANSAEDREAMS' global baby and kids clothing brand "moimoln" is a must-buy item for overseas tourists visiting Korea, especially Japanese and Chinese tourists.
It is emerging as a must-have item. Tourists who visit mainly because they love the Korean Wave follow K-FOOD and K-Fashion, and the Korean children's clothing sector is also taking off.
moimoln is a Scandinavian-style bra that means "hello, cloud!", which is a combination of the Finnish "moi" (hello) and the Swedish "moln" (cloud).
nd. With its excellent design, it is gaining popularity among mothers in Korea and overseas. moimoln's bloomer genre has unique colors and styles, as well as children's physical characteristics.
Items designed with this in mind. Bloomer pants are characterized by a rounded volume and fit that allows babies to move around without inconvenience even when wearing diapers.
This is a product that is loved by many outside the country. moimoln, which entered Japan in earnest in October 2020, opened shopping malls “LaLaport TOKYO-BAY” and “Hankyu Nishi” for the first time in two and a half years.
The company has opened 16 base stores, including stores in major shopping malls such as ``Miya Gardens'' and ``Luca Osaka.'' Last year, we had a pop-up at Hankyu Department Store Umeda Main Store, and a total of 4 locations.
This year, the company plans to select stores with strong channel power and expand its offline stores to 4 to 5 locations.
The core factors behind moimoln's popularity in Japan include its cost-effective fabrics and Scandinavian design.
Ru. Another success factor is the variety of SNS activities targeting parents of the MZ generation (Millennials and Generation Z, born between the 1980s and 2000s) and the fact that mothers are familiar with Korean products due to the Korean Wave.
HANSAEDREAMS is a fashion company specializing in children's clothing for newborns to 15 years old, offering French style modern children's clothing CURLYSUE and Scandinavian style children's clothing moimo.
ln, is developing its business centered on American original direct import brand LEVI'S Kid.