Is the bed over 100 million yen? Luxury bed manufacturer used by IU and JENNIE, price hike is Hot Topic

It has been exposed on the SNS of JENNIE of the Korean girl group "BLACKPINK" and singer and actress IU, and is famous as "JENNIE bed" and "IU bed".
Swedish luxury bedding manufacturer Hästens has raised its prices again for the first time in five months.
The famous “Häste
ns) recently announced that it will be increasing the prices of all products including beds, mattresses, bedding, and accessories starting March 5th. Prices rose by nearly 10-15% between March and October last year.
The price is expected to rise again. Considering the price of one bed, which is said to be in the 100 million won range, the price difference ranges from at least tens of millions of won (approximately several million yen) to in most cases in the 100 million won (approximately tens of millions of yen) range.
It seems that it will. ``Hestens'', which has a history of 172 years this year, is a handmade bed manufacturer that supplies the Swedish royal family.
Just by being exposed on Korean stars' SNS, we were able to make the brand's presence known.
The secret lies in the unique symbolic "blue check" pattern. Checkered patterns shocked the interior design industry in the 1970s, when brown, green, and orange colors were the mainstream.
It has been over 40 years since then that it has become a symbol of Hästens. In addition, ``Hestens'' is a pre-ordered product that is handmade locally in Sweden, and it takes 3 to 6 months from order to delivery.
It turns out that Craftsmen craft natural leather and do it 100% by hand. A single bed/mattress costs from a minimum of 30 million won (approximately 3 million yen) to a super expensive line based on CK size.
This will reach the 1.2 billion won (approximately 132.6 million yen) range.