”ASTRO” Cha EUN WOO ranks first in boy group personal brand reputation in January!

Cha EUN WOO of the group ``ASTRO'' ranked first in boy group individual brand reputation for January 2024.
On the 20th, Koo Chang-hwan, director of the Korea Corporate Reputation Research Institute, said,
Cha EUN WOO of “ASTRO”, which ranked No. 1 in personal brand reputation in IS Group, had “transform, advance, grow” highly in the link analysis, and “wonderful de” in the keyword analysis.
Is, Solo Album, Wonderful World" was highly analyzed. In the positive/negative ratio analysis, it was analyzed with a positive ratio of 83.87%.
A detailed analysis shows that brand consumption decreased by 8.43%, brand issues increased by 49.24%, and brand communication
, brand diffusion decreased by 13.05%, and brand diffusion increased by 15.17%. The ranking of the top 30 boy group personal brand reputations for January 2024 is “ASTRO
” Cha EUN WOO, “WANNA ONE” Park Ji Hoon, “SUPER JUNIOR” Kyuhyun, “HIGHLIGHT” Lee Gi-kwang, “Wanna”
One” KANGDANIEL (KANGDANIEL), “SEVENTEEN” JEONG HAN, “TVXQ” Yunho, “Wanna
One” Hwang Min-hyun, “SEVENTEEN” Jun, “BTS” Jimin, “EXO” BAEKHYUN, “TVXQ” Changmin, “
BTS” JUNG KOOK, “BTS” JIN, “BTS” V, “SF9” Rowoon, “SHINee” Onew, “SEVENTEEN” S.COUPS
, "SEVENTEEN" MIN-GYU, "SEVENTEEN" Wonwoo, "SUPER JUNIOR" Hee-chul, "SEVENTEEN" Hoshi, "THE"
BOYZ” Eric, “THE BOYZ” Hyunjae, “SEVENTEEN” Joshua, “BTS” RM, “Wanna”
One” KIM JAE HWAN, “THE
Analyzed in order of BOYZ' Juyeon, SEVENTEEN's DK (DO-GYEOM), and SEVENTEEN's Woozi.
It was done. The Korea Corporate Reputation Research Institute will conduct Boy Group Individual 7 from December 20, 2023 to January 20, 2024 for Boy Group Individual Brand Reputation Big Data Analysis.
The participation index, media index, and communication index were created based on consumer behavior analysis of boy group personal brands by extracting 91,760,984 brand big data of 16 people.
We analyzed the brand reputation index using the session index and community index. Brand Reputation Index discovers that consumers' online habits have a significant impact on brand consumption.
This is an index created through a big data analysis. Through boy group personal brand reputation analysis, positive/negative evaluations, media interest level, and consumption of boy group personal brands.
can measure people's interest and amount of communication. Boys group personal brand reputation analysis includes brand value evaluation analysis and brand reputation monitor that measure brand influence.
A qualitative evaluation was also included. Recommendation indicators were included in the brand reputation analysis with weighted values.