Fan meet banners of ”BTS”, ”SEVENTEEN”, ”ENHYPEN”, etc. will be reborn as bags and wallets

HYBE artists' performance and fan meeting banners will be reborn as official products.

HYBE has joined hands with Nukak, an upcycling brand, to launch the HYBE X Nukak Upcycling Merch.

Upcycling refers to the "new use" of various discarded items, where new value is added to them beyond simple recycling and they are transformed into products. Nukak is a global upcycling brand that takes banners provided by companies and institutions and turns them into bags, wallets, and cell phone cases.

Currently, most of the banners hanging at artists' performance venues are disposed of after the event. However, HYBE decided that upcycling some of these banners into products would provide a medium for fans to remember their experiences at the concert venue and fan meeting sites, and embarked on this project.

The project utilized banners from concerts and fan events of five teams, including "BTS," "SEVENTEEN," "TOMORROW X TOGETHER," "ENHYPEN," and "LE SSERAFIM.

Here we can see "BTS"'s 10th anniversary event "2023 BTS FESTA", "SEVENTEEN"'s fan meeting "CARAT LAND", "TOMORROW X TOGETHER" and "ENHYPEN"'s second world tour opening performance, "LE SSERAFIM s first fan meeting "FEARNADA," and other major events that were meaningful to both artists and fans.

The products made are different from ready-made products, with a thousand different designs depending on the part of the banner to be used. It will be my one and only limited edition, the only one of its kind in the world. Fans can look back on their memories of the site with the artist's logo, colors, and the title of the performance in the product.

HYBE officials said, "This product, created through the collaboration with Nukak, will be a unique gift and treasured possession for artists and fans to share their memories together," adding, "We will continue to plan various merch that will bring fun and excitement to fans."

The official said, "We expect that this project will contribute to a virtuous cycle of resources as well as expand the fan experience," adding, "We will continue our cooperative relationship with HYBE."

Three of the products, excluding the messenger bag, will be available for purchase through the "Weverse Shop" starting at 11 a.m. on the 23rd, and the messenger bag can be purchased through a lottery system on the limited edition trading platform "KREAM.

At the offline store of "Nukak" located in Seongsu-dong, Seoul, visitors can see and purchase the exhibited products in person.