Sales of Kakao's manga app ”Piccoma” exceed 100 billion yen, doing well in Japan - South Korean report

It has been revealed that the annual sales of Piccoma, a manga app operated by Kakao Piccoma (formerly Kakao Japan), a subsidiary of South Korean IT giant Kakao, reached 100 billion yen in 2023.
Or it becomes. It has continued to grow since its launch in 2016, and last year's sales increased more than seven times from 2019. ``202'' by Data.ai, which develops and provides app analysis tools.
Piccoma ranked first in Japan and 17th in the world (7th place excluding games) in the 2019 Mobile App Market consumer spending rankings in all categories, including games.
The ``works first'' policy is behind the growth, which has increased by 2 and 3 levels in Japan and the world, respectively, compared to 2022. Connecting works to readers and responding to users' interests and preferences in a variety of ways
It is gaining popularity because of its policy of allowing users to discover works that match their needs. Most recently, we have launched a service called ``Picklist,'' which allows users to publish a list of their favorite works, as well as a service called ``Picklist,'' which publishes a list of works that users like.
Participated in the animation production committee for ``Only Level Up''. This year, we will expand the "content library" to reflect the diverse tastes and needs of users, and improve platform operations.
The company plans to utilize its existing technology and know-how to enhance customer satisfaction.